Mccarthy, E. Jerome Mccarthy, E. Jerome <br/><br/>
Marketing: un enfoque global 
E. Jerome McCarthy, William D. Perreault 
 - 13 
 - Mexico  McGraw-Hill  2000. 
 - 797 p. + CD-ROM 
<br/><br/><label>ISBN: </label>9701029089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ciencias aplicadas<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label> / 658.42