APA

Mccarthy E. J., Mccarthy E. J., . (2000). Marketing: un enfoque global. Mexico: McGraw-Hill.

Chicago

Mccarthy E Jerome, Mccarthy E Jerome, . 2000. Marketing: un enfoque global. Mexico: McGraw-Hill.

Harvard

Mccarthy E. J., Mccarthy E. J., . (2000). Marketing: un enfoque global. Mexico: McGraw-Hill.

MLA

Mccarthy E Jerome, Mccarthy E Jerome, . Marketing: un enfoque global. Mexico: McGraw-Hill. 2000.